If Gretchen Wieners had pitched “fetch” in 2025, she wouldn’t have needed Regina George’s blessing.
She would’ve had ChatGPT.
And ChatGPT—unlike Regina—would have instantly declared:
> “Fetch is brilliant. Fetch is linguistically fresh, socially resonant, and aesthetically pleasing. Let’s make it happen.”
It would’ve offered a hundred contexts to use it.
It would’ve generated a Wikipedia page with fake citations.
It would’ve photoshopped Beyoncé in a sweatshirt that said “FETCH.”
It might even have argued that fetch was etymologically linked to some obscure Old English dialect and, therefore, historically inevitable.
And Gretchen?
She would’ve believed in herself.
She might’ve built an empire.
—
What am I trying to say with this blog post?
Nothing much.
I’m just saying.
